Before beginning as Creative Director at Xero in 2016, I spent 2 and a half years at Ocean Design, after 12 years at Clemenger BBDO. My creative approach is based on an open spirit of enquiry and working with clients and customers to find a human truth in the problem they’re looking to solve.
During my career I have designed one of the most iconic symbols of ‘New Zealandness’ — the new New Zealand passport. I was the design director on the National Bank brand, Positively Wellington Tourism, and had a 14 year working relationship with the Fly Buys brand.
My international experience ranges from working on brands from Transport for London to several Middle Eastern financial institutions. My current role has me working with a global creative team made up 89 designers, writers, producers and content creators.