Since 2016 I have been designing and working with a team of creatives to bring the Xero customer experience to Fieldays, the southern hemisphere’s largest agricultural event
This year’s idea for the Xero Fieldays stand was a deconstructed tool shed. With a reduced footprint this year, compared to previous, we had to be more efficient with the space yet still provide a space for education, presentations and demonstrations.
As part of our ongoing Xero Assistance Programme we wanted to create a space to raise awareness within the rural community but find a way to make the prompts for conversation to be more subtle. We used a forecasting metaphor, which related to our seasonal rural campaign, and created badges people could wear that reflected their mood based on a weather description